Understanding Email Marketing Today
Email marketing means different things to different people. Some see it as a critical communication link between consumers and the brands they trust and love. The email marketing you conduct today faces stiff competition from the email communication that is now the backbone of our digital lifestyles.
Email is the most popular form of asynchronous communication; it touches hundreds of millions of people around the world every day. Consider for a moment that, as of 2008, 73 percent of the North American population has email. In the United States, consumers spend as many hours online as they spend watching television. Out if all the many benefits that such pervasive Internet connectivity affords us, the primary activity that individuals use the Internet for is communticating with others via email. According to the JupiterResearch/Ipsos Insight Individual User Survey (July 2006), 87 percent of consumers in the United States cites email as the top reason for connecting to the Internet.
According to Internet Retailer, 50.6 percent of Internet retailers report that 6 percent or mor of their sales come from email marketing, while another 25 percent say the proportion is more than 11 percent.
Email List Import / Export - Upload your own list or use one of ours.
Email Message HTML Editor - Edit your own email message to before sending it out.
Email Message Import
Opt Out Management - Collect automatically people who do not want to receive your email message.
Lead Capture - sales leads can go straight into your software.
Email Marketing Campaign Scheduling
Campaign Reporting
Can-Spam Act compliance - Follow all the laws automatically.
Performing regular email marketing campaigns will provide a steady flow of new business and expose your brand beyond your typical reach.
Two Ways to Define Success of Your Viral Marketing Efforts
As you create any email marketing strategy, you will always be looking for a way to justify your efforts. With viral marketing, the thing to remember is that you can leverage two types of success. There is no easy or uniform way to measure the influence of word-of-mouth marketing; you should try both quantitative and qualitative measures. The first type measures clicks and pass alongs; the second type measures community buzz.
Quantitative Measures
Monitor the activity of all pass-along materials including emails, videos, and other viral content.
Track pass-along rates, click throughs, open rates, registrations, and downloads.
For registered users, track their engagement levels with each piece of content. This information can be ported back to a central data repository in order to qualify customers and enact business rules for appropriate follow-up communications.
Qualitative Measures
Although it's not email-focused, this often works as a multichannel approach: Employ technology that scours open community platforms such as blogs, chats, message boards, email lists, and newsgroups to capture valuable consumer data in which consumers are communicating their experiences, opinions, and beliefs--positive and negative--about brands and their associated products and services.
By analyzing this data, estimate the general buzz around a product or campaign as an indicator of its word-of-mouth success.