Launching Your Mobile SMS Text Marketing Campaign
You are ready to choose you mobile marketing tool(s) and launch your campaign when the following three conditions are met: 1) You determine that your customer base is mobile-savvy, 2) You figure out the value you will offer to your customers, and 3) You align that value with your company's desired outcome.
Because SMS marketing offers are immediately read, they are particularly effective for generating results targeted at a specific time frame. For example, a restaurant that provides a lunch menu can send out a coupon for lunch an hour before lunch time. Recipients that were thinking about where to go for lunch that day will have that decision quickly made for them.
An SMS marketing program can be quickly initiated through in-store signage, packaging, and advertising on one’s website. Most businesses will provide some form of reward for opting into their mobile SMS program, such as an instant coupon, or the chance to win a prize. Doing so will accelerate the membership growth, and immediately reinforce the benefits of being a member. An example of advertising for a restaurant would be signage and other advertising that has a call to action for people to join the program, such as:
How to Use Mobile Advertising: Best Practices, Tips, and Techniques
While it is true that the more relevant you can make your ad to your audience, the better your response will be, this strategy has never been easier to implement than with mobile advertising. Moblie ad networks can gather data about the person who is searching via mobile ( and who will receive your ad), which is not possible with any other marketing medium. Ad networks can tell you exactly what of phone is being used to visit a particular website. The networks also know what search brought the user to that site. In some cases, they even have a search history and can link this search to previous ones to deliver relevant ads to the user based on the cumulative effect of each search.
Despite the privacy issues that are likely to ensue, this is good for the consumer and the advertiser alike. Compare a person reading a newspaper to someone reading a news article on her cell phone. First, in a 50-page newspaper with 25 percent advertising, the advertising includes dozens of ads. The remaining 75 percent of content is a collection of articles, sidebars, and other material. Neither the reader nor any of the advertisers assume that 100 percent of the advertising in the newspaper is relevant to any particular reader. Actually, both sides don't see that 100 percent of the content is relevant either. When someone chooses to read a news article on a mobile site, advertising will also appear. This ad, which will likely take up 25 percent of the screen space, will be the only ad. In this case, the reader and the advertiser assume it will be relevant to the reader. After all, it is the only ad and the reader has given up 25 percent of reading space to an ad that will seem like part of the content if it is relevant and will seem annoying if it is not. Undoubtedly, relevance in mobile advertising is the most critical best practice to advertisers and consumers. It is through working with your ad network that you will be able to target your ad to people who will find it the most relevant.
“To join our mobile program, text EAT to 12345”
In the above example, EAT is the keyword, and 12345 is what’s called a short code.
You can manage your SMS marketing program through Pure Small Business Marketing’s proprietary software, PureSBM, providing you with:
Text Message Management
Keyword Management
Campaign Scheduling
Campaign Reporting
The power of SMS marketing is the concept of choice, meaning that the consumers that join your program CHOOSE to do so because they WANT to receive your promotions...an audience that will be extremely receptive to your offers, and...THEY WILL COME!
Three Paths to Your Mobile SMS Text Marketing Launch
There are three paths to launching your mobile campaign and which you choose is likely to depend upon the size of your business and your budget. First, major corporations and brand managers will undoubtedly be working with an agency to implement their mobile campaigns since they already have agencies working on their other advertising efforts. Second, marketing managers of mid-sized companies, agency employees, media properties including magazines and newspapers, and even small companies with a significant budget will be working directly with mobile venders to launch their campaigns. They may use the services of a mobile consultant to facilitate the strategy and launch but continue on with the campaign on their own end. Third, small businesses, Internet marketers, bloggers, and other entrepreneurs are likely to use the do-it-yourself guerrilla marketing approach. The do-it-yourselfers will probably need significant education and coaching, but it is possible. There is nothing right or wrong about which path is chosen, but each path has certain points that are important to note as you proceed with the launch of your campaign.
For all your Text Marketing needs- Text SMS Marketing