Small Business Marketing Challenge
When you choose a marketing package from Pure Small Business Marketing, we will first talk about your business, your processes and your goals. Understanding those will allow us to select which mix will be most effective for you.
Whatever industry you are in, you are likely to encounter marketing challenges. As a small business, what can you do? You probably have a limited war chest of marketing dollars or even marketing staff at your disposal to tame these challenges. Like most small businesses you’re constantly faced with other priorities from all aspects of operating a business and probably struggle to find the time to do any marketing at all...until you realize that sales are not growing to the levels that you want or, even worse, you are faced with declining sales. We can help...call us today at 630-701-1828 for no hassel consultation on how we can increase your business.
Quick Facts 1: "Nearly half of US adults believe that a lack of advertising is a sign that the business is struggling."
Quick Fact 2: A Mckinsey study conducted during the 1990 - 91 recession showed that companies who were market leaders through the downturn were those that increased marketing and advertising spending. The ones who cut back still struggled years after the recession ended.
Why should you Market your Small Business?
Marketing generates business development opportunities. This is the end-objective of marketing; to build qualified prospects that convert into sales revenue. You must make the time for marketing or eventually face closing your business.
Marketing does not have to be complicated or time consuming. Every small business must develop a marketing engine or process that can be managed and fine-tuned with a planned effort of a couple of hours per week.
Click here to learn more about marketing goals.
How can Pure Small Business Marketing help?
We offer an array of Marketing Packages, each tailored to address a small business’ specific needs. Multi channel marketing is best for small business needs and we have made it affordable and effective!
We can also provide solutions on an “a-la-carte” basis.
Click here to see our all inclusive marketing packages to help increase your business.
Why should you consider multi-channel marketing packages? - Because it works!
The most effective marketing is a mix of channels. There is no ONE silver bullet! Successful marketing involves coordinating and optimizing a blend of different touch points, such as:
Email Marketing
SMS Marketing
Your Website
Internet Search Engines
Social Media (Twitter, Facebook...etc)
Quick Marketing Tips:
Approach any new marketing strategy or tatic with a healthy dose of skepticism. Ask yourself one important question: "Will this Marketing plan help increase revenue and grow my business?". If the answer is yes, explore different ways of applying it. If the answer is no, wait and see. As a small businessperson, you want to see if specific tactics have any real upside for you. Let a new website or online marketing tool have the time to prove itself useful and cost effective before you jump in.
Simplicity in Marketing:
Why do we put our marketing tools into packages? The answer is Simplify! We have always been an advocate of making things easier - breaking things down into smaller chucks, save time and money. Anyone and everyone who deals with marketing technology yearns for simplicity. Simplify marketing products for customers, simplify marketing process for employees and vendors. Make it easy to do complex marketing things is what we do best. Small business owners are overwhelmed by information, task and activities. We are willing to bet that you will respond positively to anything that attempts to simplify your small business marketing efforts.
The New Small Business Marketer:
In response to the change in potential customer mindset, here are some changes that small business marketing should consider:
Be authentic and demonstrate your value in everything you present to the customer.
Respect the customers opinion and show that you as a small business do.
Make it easy for customers opinion and show that you do.
Make it easy for customers to share your product or services with others.
Make sure your employee love your small business company; their passion will be contagious as will their displeasure.
Understand the extent to which you small business marketing evokes strong feelings or provides a special experience. Listen to your customers passion and do not cling to the false belief that you can dictate what they feel for very long.
Try to make everything about the customer experience special, from the packing slip to the unexpected freebies you throw in the box. Pay attention to each part of the experience and continue to make it better.
Lead your small business company by listening to the voice of your customers.
Do not expect success if you run your company with old marketing notions about how "sell" and what to measure.
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