Search Engine Optimization
SEO or Search Engine Optimization is the term generally applied to the various techniques that are employed to get one’s website highly ranked for search queries on keywords that relate to the business the website describes and offers.
Many people have a website built for their business, and consider themselves done. Sorry, but it doesn’t work that way. If your site doesn’t come up on at least the first two pages of search results when people search for your products or services, the effort and resources spent on building that site have just been wasted, and without SEO, it won’t get better with time.
We can also get your business prominently placed on local searches.
If you do a local search (adding city name in the search query) you will typically see a map at the top of the results, with a handful of pushpins identifying business locations. How would you like to be on that short list? We can make that happen for you, and it can happen quickly.
Pure Small Business Marketing has performed SEO for thousands of sites, and has consistently seen those efforts translated into increased traffic and resulting sales.
When you have more traffic driven to your website, good things happen:
People have a chance to purchase your product
They can learn more about you
They have a chance to sign up for your promotions, email and SMS
If they like what they see, they’ll tell their friends about you
Whether you have a 5-page static website, or a more complex database-driven site, Pure Small Business Marketing will improve your rankings, and increase your website traffic.
Search Engine Marketing for small business:
Keywords are the words people use to find you online - they are the words that search engines such as Google use to direct people who are looking for that word to you. They are the way you build your small business communication pipeline to your customers. It si often been said: If the search engines can not find you, you do not exist.
Why do keywords matter to small business marketing?:
Keywords matter to small business marketing in four important ways:
They help interested customers find you.
They help level the playing field. Small businesses can compete against bigger, better known companies by purchasing the same keywords they use and usurping their customers.
They help develop the content on small business website - when you have determined your keywords, you know what must be included and you can plan for it on your small business website.
They help you meet your business goals by taking a strategic approach to your search engine marketing campaigns.
As your small business marketing campaign get started, it is important to understand what your website and any online content you created needs to appeal to your customers and be optimzed for search engines, so that people are directed toward your website. This mean that when you are creating content, you need to be aware of the keywords that help people find you and use them as much as possible. Thats why whenever you create online content of any kind you want to know what keywords you will be optimizing for - that when we come in and help.
Making the most of your keywords:
The term search engine optimization (SEO) can seem intimidating but really, all it means is that you are using the correct keywords to their utmost potential. When asked, most small business CEOs and Presidents about SEO, they often say, "I dont know but my webmaster does." This is a troubling answer - unless their webmaster is in frequent contact with them, these CEOs have abdicated responsibility for their website. This is unthinkable in an age where so much business is done online. If you work hand in glove with your webmaster and know what he is doing, that is ideal but most do not. That is why we have such an impact on small business marketing. Small business CEO and owners hire us to work in a partnership with them. Small business owners do not need to become a web developer or marketer but you should know enough about your website to help make it as accessible and popular as possible.