SMS Marketing
SMS marketing is quickly becoming one of the most effective channels for communicating to your existing client base. When you market directly to your customers’ cell phones, they will read your promotions almost immediately, providing quick response to your offers.
Request Information
Please fill out the form below or contact us directly at 630-701-1178 to get more information about any of our services.
SMS marketing can be used for a wide range of businesses, but is particularly effective for those that rely on repeat business from an established client base, such as retail establishments, restaurants, spas, tanning salons, and the like.
Because SMS marketing offers are immediately read, they are particularly effective for generating results targeted at a specific time frame. For example, a restaurant that provides a lunch menu can send out a coupon for lunch an hour before lunch time. Recipients that were thinking about where to go for lunch that day will have that decision quickly made for them.
An SMS marketing program can be quickly initiated through in-store signage, packaging, and advertising on one’s website. Most businesses will provide some form of reward for opting into their mobile SMS program, such as an instant coupon, or the chance to win a prize. Doing so will accelerate the membership growth, and immediately reinforce the benefits of being a member. An example of advertising for a restaurant would be signage and other advertising that has a call to action for people to join the program, such as:
“To join our mobile program, text EAT to 12345”
In the above example, EAT is the keyword, and 12345 is what’s called a short code.
You can manage your SMS marketing program through Pure Small Business Marketing’s proprietary software, PureSBM, providing you with:
Text Message Management
Keyword Management
Campaign Scheduling
Campaign Reporting
The power of SMS marketing is the concept of choice, meaning that the consumers that join your program CHOOSE to do so because they WANT to receive your promotions...an audience that will be extremely receptive to your offers, and...THEY WILL COME!
With over 75 Billion text sms messages sent to cell phones every month in the USA alone, cellphone or mobile marketing has certainly garnered more attention over the past several years and has evolved from being simply a novelty to a critical tool in the marketers tool box and allows you to fill the gaps between traditional and online communications.
Enabling an effective SMS text Marketing campaign requires several basic considerations in order to maximize the effectiveness of your efforts:
Partners and SMS Marketing Software:
As with emails, SMS Text Marketing is becoming more and more commoditized in the marketplace and it follows that there are many providers who can help enable your sms marketing campaign. At the base level, you want to select a provider who can manage the short code process and has a proven, reliable and flexible SMS Text Marketing Software like our. There are a number of self serve sms text marketing software in the marketplace which allow you to set up and manage your own campaigns, eliminating layers of communications and latency to quickly get your communications into market. Also, make sure your provider is up to date on the current MMA code of conduct, Best Practices as well as the CAN-SPAM laws and FCC regulations.
Short Codes and Keywords
The next item of importance is procuring a short code, which is a 5-6 (in the USA) numeric address. Think of this as analogous to a web domain - it is the identifying address of your brand and is used to facilitate both inbound and outbound text sms messaging. Short codes typically take about 10 -12 weeks to provision across carriers, so this needs to be one of your first steps undertaken if you want do sms marketing yourself.
In the time, you should be able to build the plan and the campaign and be ready to go by the time it is fully provisioned.
One of the big questions about short codes is whether or not to use a vanity code, one whose numbers resolve to a word. In this day and age of devices, people are more challenged to translate words to numbers - so include the number itself in your promotional call to action. Better yet, secure a short code that is memorable not just for the name but an easy to remember sequence of numbers.
The keywords is used to identify the sms text marketing campaign and trigger a response back to the customer. If we take the simple call to action: "Text INFO to 123456", the word "INFO" is your keyword and 123456 is your short code. As you construct your keyword sms text marketing campaign it is important to keep them simple (typically one, short, easy to remember word).
Data Acquisition plan:
The most critical piece is data - collecting opt in and their cell phone numbers. Mobile communications are fully permission based, so it essential that you to get permission from your customer in order to interact with them through their cell phones. Following the permission to communicate, it is important to capture and track individual data in order to drive relevance.
Do NOT let SMS Text Marketing pass you by - Let us help you to get started in this new marketing medium.
SMS Text Messaging is becoming a very important factor in SMS Text program marketing. Because this a 100% permission based medium, those marketers who delay engaging in text based conversation risk losing out to competitors who establish a text relationship quickly - unlike emails, customers are going to become very judicious over time about allowing other brands to communicate with them via text. This is a clear case of "first mover advantage."
Tips to look for - avoid at all cost working with text messaging companies that are willing to offer you a cell phone list to send text messages to. These sms text marketing companies are spammers and you run the risk of having customers and carriers coming after you for engaging in "SPAM" texting. Text SMS Marketing, Inc. is a professional text messaging service provider who can help with sms campaigns or short lived programs. Our expertise as marketing agency with mobile cell phone technology can be very effective running a short run program. But if your interests in a long term sms marketing program, we can also help you build a data base that tracks all of your customers text interactions and can plug into your back end loyalty program applications.
Call us today and find out how we can help you get started in text sms marketing.