Social Media Marketing - FaceBook, Twitter, Blogs and YouTube, Podcasting, Linkedin, - All For Small Business
Internet marketing used to be restricted to getting one’s site to rank highly on search engine results through the use of SEO. Although SEO is still critical, the landscape has changed with the advent of social networking sites like Facebook, Twitter, YouTube, and LinkedIn. Depending on the profile of your target audience, marketing through social media outlets will create additional touch points for your marketing, and for your brand.
The propagation capabilities of most social networking sites are powerful in spreading your message. For example, on Twitter, when followers retweet your message, the number of impressions for your tweet increases exponentially. Same thing with Facebook. Another benefit of having a presence on social media is that it will generally also increase your website ranking.
When you ask Pure Small Business Marketing to get your business onto the major social media / networking sites, we’ll evaluate your business and recommend which ones are best suited for what you offer to the marketplace. We’ll also build your presence for you on those sites and provide the appropriate content on a regular basis.
Social Media Marketing for small business:
Let us help you find which social media strategy will best suit your small business marketing needs. It is very important to determine which social media channel are right for your small business but here are a few that all small business should definitely explore. Remember that all social media channel will support and strengthen each other - small business want to build them into a system that produces interests in its products and services. For example, unless your business have a huge following, it will probably not make money just by starting a blog. But, if the small busiess sell products from your blog or develop leads for its products, its blog has done its job. Small business should consider each social media channel as part of a working system that creates a steady stream of interested customers.
Blogging as part of your small business marketing:
With all the hype surrounding blogging, it may seem like a complex topic but do not worry - there are really only two important things to know : 1) how a blog will benefit and grow your small business 2) how it provides marketing benefits that are different from your company web site so you can get most from each channel of marketing.
Videos and Podcasting for marketing your small business:
The growth of broadband has made it possible for users to watch videos and listen to audio on their computers. Using inexpensive video cameras, podcasting tools and digital cameras, users are able to create and share their amateur creations with the entire world. YouTube videos shoot around the web and photos and audio can be found on your favorite search engine instantly. Companies like Netflix provides customers with the ability to order and watch movies or TV episode on their PCs almost instantly. It is now a world of 24 hour entertainment, on demand and ready when you are marketing place.
Five major benefits of using Audio and Video content:
Your customers expect it. They want to have multi media choices and those who do not offer them seem out of touch.
Customers can listen or watch whenever they want - they are in control.
Users only view them if they want to hear your message.
The cost to create and play multi media is inexpensive.
People from around the world can access your message. You are not limited by geography.