Website Design - Small Business Web Design Services
No matter what the size of your business, having a web site is no longer an option; it’s a necessity. Having a website legitimizes your business. As strange as it may seem, consumers will have a lower evaluation of a business if it does not have a website. How many times have you heard one of your customers ask, “What’s your website?”
A website doesn’t have to directly sell product to be effective. A site is a resource when people search for your product or services. If they like what they’ll see, they’ll come to your store. Your existing clients might use your site to ask questions, to check your sales dates, upcoming events...etc.
Pure Small Business Marketing will design, build, and launch your business website, where you can choose to have an online store, and other features reflecting your business. For brick and mortar businesses, having an online store immediately makes your business global.
In creating websites, Pure Small Business Marketing uses a retainer + per hour pricing model. You tell us what you want your site to contain, and how it should function, and we will provide a preliminary quote to completion. Once a retainer is provided, our clients are provided access to our project management software, where they can see exactly how many hours are being expended on their project, and for what. Clients also have access to the site as its being developed, so they can directly see the progress being achieved.
Pure Small Business Marketing has designed and launched thousands of websites, and has the experience and skills to create a unique, professional Internet presence for your business.
Heed this warning: Harness the Internet or prepare to become obsolete!
Many small business owners were originally seduced with the notion that all they had to do was put a website online and wait for the phone to ring. When that didn't happen some became disillusioned and either left the web or left the website to languish as little more than a place to collect dust. For Pure Small Business Marketing, the primary purpose of a website is to act as a tool to integrate and connect all of your marketing communication and education.
Much like your marketing kit, your web site can educate, persuade and motivate your prospects to take action. But a web site can also provide a much richer set of benefits as well.
Benefits of a content driven site:
Awareness:
These days you are expected to have a web site if you are in business and many prospects start their search for a new product or service before they ever pick up the phone. This is even true of prospects that are referred to you.
Shorten selling cycle:
In many cases with a rich content driven web site your prospects may feel that they can trust you before they even meet you.
Access to your information:
A good website design offers your prospects access to your marketing materials whenever they wish. You can and should save the contents of your marketing kit online and direct your prospects to your website to acquire the information.
Tool to refer your business:
A content driven website design allows referral contacts to share a great deal about small business by simply directly referral prospects to your website. In fact, a great strategy is to create a page specifically for this purpose.
Capture Lead data on your website:
When someone reads an ad on a billboard, they may make note of a service but they may not need that service for months. By that time, your billboard is no longer in sight. One of the fundamental tools of Pure Small Business Marketing is the ability to exchange premium information for the visitors contact information. Once you capture this information, you have the key to begin marketing to this prospect for months and years, assuring that your ad is top of mind when it buying time.